A lead form only catches leads where a visitor can actually reach it, and that means getting it onto your own site. Every form gets a public page the moment you build it, and the Put It On Your Site tab of that form's settings turns that page into a link, a piece of code your site can paste in, or a QR code for print.
The Direct Link
Open a form from Marketing > Lead Forms and select Put It On Your Site. The Direct Link field holds the form's public URL, ready to copy into an email, a text or a listing description as-is. Below it, BrokerPlus generates a QR code pointing at the same link, which you can download as a PNG for a yard sign or an open house handout - it always matches whatever the link currently is, so a slug change never leaves an old code pointing at nothing.
Pasting the Frame Code
The default embed mode is On the Page, which gives you an iframe snippet: paste it into your site's HTML or your CMS's embed block, and the form grows to fill the space it's given while staying full width. Use Copy Code to grab it as-is - it already carries a title for screen readers and loads lazily so it doesn't slow down the rest of the page.
Opening It as a Popup
Switch the toggle to In a Popup and the code changes to a button plus a small script instead of an iframe. A visitor who selects that button gets the form centered over the page in an overlay; clicking outside it closes the form without submitting anything. Reach for this when you'd rather not give the form a fixed block of page real estate - a "Get a Free Quote" button in your nav works well here.
The Calculators That Hang Off a Form
Below the embed code, BrokerPlus lists the public calculators tied to this form - affordability, payment and land transfer - each with its own Open link and its own Copy Code button. These are separate embeddable pages in their own right, so you can drop just the payment calculator onto a listing page without pulling in the rest of the lead form.
What a Visitor Sees
Whichever way it's embedded, the form itself renders with your brand: your logo, your organization's colors and fonts, and the agent details you've set. It walks the visitor through your questions one step at a time, shows the subscribe box only if you've turned that on, and asks for a quick verification check before the last step submits. A hidden field catches automated bots without a visitor ever seeing it. On submit, they land on your thanks message, or a savings result if the form is built to show one.
What to Do Next
- Build a Lead Capture Form before there's anything here to embed.
- Ask for Marketing Consent on a Form if you want the subscribe box turned on for this one.
- Keep Spam Out of a Lead Form to see what the verification check and hidden field are actually stopping.
- Read a Form's Submissions once visitors start using the link.